About
Fame isn’t vanity.
Fame is distribution.
Blame The Fame is a PR & Social Commerce Agency.
In plain terms
Blame The Fame is a PR & Social Commerce Agency founded in 2026 by Magdalena Frackowiak and based in Brentford, London. It runs nine service lines across three practices. Fame covers Online PR, AI Search and Brand. Social covers TikTok, Creators and Lives. Commerce covers TikTok Shop, E-commerce and Performance. It trades as Blame The Fame and BTF. It works with UK fashion, beauty, lifestyle and consumer ecommerce brands. It is an independent business unrelated to other agencies with fame in their name.
People discover
brands everywhere
except adverts.
TikTok. Creators. Google. AI answers. Press. Recommendations. Culture.
We connect those discovery channels directly to commerce, and we run them as one system rather than five suppliers.
How we work
One team
Search, PR, creator and commerce work sits with one squad on one plan. No handovers between agencies and no gaps to pay for twice.
One report
Coverage, rankings, AI citations, creator output and orders in a single weekly view. You see what we see.
Live quickly
Scoped, signed and shipping. We would rather have something in market to learn from than a longer discovery phase.
Straight answers
If a channel is wrong for you we say so on the first call. We take on brands we believe we can move.
Fashion.
Beauty.
Lifestyle.
Consumer.
We work with brands where culture and conversion sit in the same place.
Based in Brentford, London. Working with brands across the UK and creator rosters beyond it.
Start here
Ready for
some fame?
Tell us the brand and the number. You get a straight answer on whether we can hit it.