Blame The Fame™ PR & Social Commerce Agency

Drop 001 · Coming soon

BTF

Only three letters.
That’s all it takes.

The piece

Iconic.
Understated.
Unapologetic.

Heavy black cotton, cut oversized, finished with a woven BTF patch set high on the hood. Nothing else on it.

Weight
450 to 500gsm heavy cotton
Fit
Proportioned oversized, unisex
Patch
High-placed woven BTF label
Finish
No distractions. No excuses.

£89 Join the list

BTF hoodie in jet black, front view, with a large white condensed BTF wordmark across the chest and a woven BTF patch on the hood

Drop 001 · BTF Hoodie, jet black

The piece, close up

Front, back
and worn.

Big wordmark on the back, woven patch on the hood. Nothing else on it.

Tag #BTFHOODIE when yours lands.

BTF hoodie from the back with a large white BTF wordmark above the words Blame The Fame
Back print
Person wearing the black BTF hoodie seen from behind with the BTF wordmark across the back
Worn
Black BTF hoodie hanging on a rail with a small white BTF mark on the chest
Chest mark

Colourways

Six ways
to say it.

Drop 001 launches in jet black. The rest follow, one colour at a time.

SandDrop 001

The BTF hoodie in six colourways: jet black, off white, washed grey, navy, chocolate and sand

Three letters. Zero noise. All cult.

On the street

Worn, not
styled.

Tag #BTFHOODIE when yours lands.

The BTF hoodie in jet black worn on a city street
Jet black
The BTF hoodie in sand, hood up, worn as a set
Sand
Close detail of the woven BTF patch set high on the hood
The patch

The film

Made to
be worn.

Shot on the street, not in a studio. This is what Drop 001 looks like on a real person, in real light.

The first
drop.

Three pieces. Made in one run, then gone.

001

Hoodie

Jet black, 450 to 500gsm, white chest wordmark. £89.

002

Tee, black

Heavy black cotton, white chest wordmark. Price at launch.

003

Tee, white

Heavy white cotton, black chest wordmark. Price at launch.

—

One run

No restock. The list gets first access before it goes public.

Early access

Get on
the list.

Drop 001 goes to the list first. One email when it lands, nothing else.

One email when the drop lands. No newsletter, no sharing your address.