Magdalena
Frackowiak
Dreamer. Believer.
Founder of Blame The Fame.
Where it started
I’ve known I wanted my own business since I was a child.
My first shop was an attic with no heating.
My parents kept boxes of books in our attic. After school I’d bring friends home, lead them up into the cold and let them choose. Afterwards I served pancakes or pierogi, so they’d come back next week and buy again.
For friends who couldn’t visit, I wrote a catalogue with every title, a line on why it was worth reading and a price. Then I delivered to school.
Here’s the best part. Every one of those books was written for adults.
I sold them anyway, as gifts, as keepsakes and as good reads. Mostly I sold them as a good deal. I was never short of money for snacks, the cinema or the toys I really wanted.
Give me any book in that attic and I could sell it.
The trick was matching it to the right reader. I listened for the signal first: a word, a wish, a passing comment. Then the right book landed in the right hands. The sale took care of itself.
Now I know the grown-up names for it: search and positioning. Together they add up to the number one skill in any business. Selling.
Fame to sale.
I learned it in an attic.
Where I come from
My parents held hands until the day my mum died.
That’s what love looks like.
I grew up in a well-educated family that never had too much money but gave me every value I’ve ever needed.
Life has handed me plenty of hardship since. None of it stopped the dreaming.
Since then
Business for breakfast, lunch and dinner.
My kids get it at breakfast, my partner at lunch and my friends at dinner. I could talk about growth all day. Most days I do.
I’ve started a few businesses along the way. In 2020 I launched Ginger Planet with my daughters Nela and Julia, then 12 and 8. We pressed ginger shots, bottled them and sold them at the local market.
I taught myself SEO, GEO and web design. I taught myself Chinese too.
The best moment in any business is still the first sale. A close second is watching revenue jump.
Blame The Fame is that attic, all grown up.
What I believe
Belief gets you most of the way. Work does the rest. And if you ever doubt you can, think of everyone building something after the kids are asleep. I’m one of them.
Never give up.
Magdalena FrackowiakFounder, Blame The Fame
Bring us a brand you believe in.
We’ll give it everything.