Narrow the expertise
A founder who will comment on anything gets used for nothing. Choose two or three specific topics tied to what your business genuinely knows, and decline everything else.
Write a two line bio that establishes why they are qualified. Journalists paste it straight in.
Be fast and be finished
Journalist request services send out queries with deadlines measured in hours. The quotes that get used arrive early and need no rewriting.
Send two or three sentences with a clear opinion in them. Hedged corporate language gets cut. A quote that says something is worth more than a quote that says nothing safely.
Build on the first hit
Once your founder has been quoted somewhere credible, that becomes evidence for the next pitch. Keep a page on your site listing coverage, which also helps AI assistants associate them with the topic.