The violations that carry the most weight
Intellectual property is the fastest route out. Selling a branded item without authorisation, using another brand’s images or naming a competitor in your title triggers takedowns and points. Rights holders report through TikTok’s IP portal and the listing goes before you get to argue.
Off-platform transactions are treated just as harshly. Putting a website address, a WhatsApp number or a discount code for your own site in the packaging, the product description or a creator video breaches the rules and is easy for TikTok to detect.
Performance thresholds that trigger restrictions
Operational metrics matter as much as policy. Late dispatch rate above roughly 4 percent, cancellation rate above roughly 2.5 percent and a low product rating all reduce your visibility first and attract review later. Check the scorecard weekly and act on the trend before the alert arrives.
Customer service response time counts too. Unanswered messages inside the required window score against the shop. Assign the inbox to a named person with a daily slot, because a shop that goes quiet over a bank holiday weekend can undo a month of good numbers.
How to get a suspended shop back
Read the notice for the exact policy cited. Submit one appeal with evidence that addresses that clause, including corrected listings, supplier invoices proving authenticity or authorisation letters from the brand owner. Generic apologies get rejected. Most decisions come back within three to seven working days.
Never open a second shop to get around a suspension. TikTok links accounts by bank details, device, address and company officers. The new shop gets closed with the old one. Fix the original account or accept the loss.