What you need before your first report
eBay is explicit about eligibility, stating that the VeRO Programme is only for rights owners or their authorised representatives. Everybody else is pointed at the general report form. So the first task is paperwork rather than reporting, which means knowing exactly which registered trade mark, registered design or copyright work each future notice will rest on.
Collect the registration numbers, the territories they cover, the classes they sit in and the evidence that a listing infringes them. If an agency or a solicitor will file for you, put the authority in writing first. Reports from an unverified sender with no stated right go nowhere, so build the file once and reuse it for years.
The two ways in
The Notice of Claimed Infringement, usually shortened to NOCI, is the formal notice. eBay UK publishes it as an online form submitted by email to askvero@ebay.com. One notice can carry the item numbers you list on it, so batch the reports from a monitoring sweep instead of sending a separate message for every listing.
eBay also runs the VeRO Portal, which it describes as a place to submit reports, manage multiple brands and track your account activity. If you expect to report regularly, or you hold rights across more than one brand, use the portal. eBay recommends the programme over general content reporting because it is tailored to rights owners.
The participant profile most brands skip
eBay invites VeRO members to publish a participant profile explaining their policies and procedures concerning infringing items. Sellers can read these in the VeRO participant profiles tab on the intellectual property page in Seller Centre. It is a free page where you set out what you make, which images are yours, what you treat as counterfeit and how an authorised seller can demonstrate that status.
Write it. You draft the content in a document, email it to askvero@ebay.com and eBay publishes it once it meets the guidelines. A clear profile stops honest resellers tripping over rules they could not see, which cuts the volume of notices you have to file later. It also sets expectations for the sellers you do want trading your products.