Building a slot people remember
Pick two fixed times and stick to them for eight weeks. UK sellers usually find evenings between 7pm and 10pm strongest, with a weekend afternoon slot as a second option. Test your own data after four weeks rather than copying someone else’s schedule.
Announce the slot everywhere. Bio, pinned video, order inserts, email. A viewer who knows you are on at eight on Tuesday is worth far more than a passer by who found you scrolling, because they arrive ready to buy.
What frequency actually costs
A two hour LIVE costs roughly four hours all in. Setup, stock prep, hosting, packing the spike and post show admin. Four shows a week is close to a full time role for one person, so staff it before you commit to a schedule.
Missing a scheduled slot costs more than never having had one. Regular viewers who turn up to nothing stop turning up. If you cannot reliably hold four a week, hold two and never miss them.
When to add shows
Add a session once your existing slots hit a stable GPM and sell through. Adding frequency to a show that does not convert simply multiplies a losing format. Fix the show first, then increase the number of shows.
Layer in affiliate hosts to raise frequency without burning your own team. Ten affiliates each running one show a week gives you daily coverage on commission, with your own branded slot as the anchor of the week.