The two second rule
The decision to keep watching happens almost immediately and the platform measures it. Everything before the reason to stay is dead airtime.
Cut your intro. Then cut the next sentence too. Most videos improve by starting three seconds later than they do.
What actually hooks
A claim that sounds wrong. A visible mess or problem on screen. A direct question aimed at a specific person. A number. A before state that implies an after.
What does not hook: your logo, a greeting, an introduction to yourself, slow establishing shots, and any sentence beginning with the word so.
Test hooks separately from content
Film one piece of content and cut three different openings for it. Post them a week apart. You will learn more about your audience in three posts than in three months of guessing.